I read about GM’s anti-bicycle (or is it pro-car?) ad in the LAB’s American Bicyclist newsletter a couple of weeks ago, and wow, just wow.
In the related blog post the LAB provided this great analysis:
If you are a student looking to add tens of thousands of dollars of long term debt, care little about the environment, and want to lump two tons of steel around campus while paying through the nose for insurance, gas, and parking…General Motors has got a perfect deal for you. Bonus: it’ll make you fat and unhealthy! All you have to do is give up that dorky bicycle that’s easy to use, practically free, gets you some exercise and is actually fun to ride.
Apparently, they’ve gotten a bit of flack (for some strange reason), and pulled the ad, but not before bicycle maker Giant had a little fun.
Holy Moly! I can’t believe GM actually published that ad! It sort of reminds me of the paper that said bicycling was bad for the environment because people who ride bikes are healthier, and therefore live longer, hence they end up using more resources than they would have if they had died earlier.
Click to access ulrich-cycling-enviro-jul06.pdf